Key Benefits of the Course

  • Hearts & Minds

    Learn to craft your message so it appeals to listeners' emotions and rational side. And, you'll learn to do it ethically in ways that enhance your credibility.

  • Persuasive Design

    Learn to design your talking points so they flow and develop in the most persuasive way possible. The speaking templates save you time.

  • Call Listeners to Action

    Craft your messages so your listeners are not just convinced they are motivated to take action. You'll learn the easy, no-pressure way to make your "ask."

Course curriculum

  • 1

    Introduction

    • Welcome & Course Overview

  • 2

    Main Course Lessons

    • Moving from an Informative to a Persuasive Message (4:20)

    • Tailoring Your Message to Your Specific Listeners (4:28)

    • How to Increase Your Identification with Your Audience (6:06)

    • Your Credibility as a Speaker (Ethos) (2:36)

    • Communicating Your Competence (6:03)

    • Communicating Your Character (3:11)

    • Communicating Your Goodwill (3:34)

    • Appealing to your Listeners' Emotions (Pathos) (2:01)

    • How to Tell Stories to Appeal to Listeners' Emotions (5:43)

    • How to Use Creative Language to Add Impact (7:11)

    • How to Use Your Emotions: Emotional Contagion (3:24)

    • Appealing to Listeners' Minds (Logos) (1:33)

    • Practical Ways to Appeal to Listeners' Minds (8:17)

    • Persuade like a Pro Template

    • Pitch Like a Pro Template

    • How to Design Your Message for Maximum Persuasion (6:04)

    • How to Hook Your Listeners (4:01)

    • How to Show Listeners the Problem is Real (3:36)

    • How to Explain Your Solution Clearly (4:53)

    • How to Help Listeners Visualize the Benefits (4:35)

    • How to Explain the Potential Downside to Stay Ethical and Maintain Credibility (4:34)

    • How to Make Your "Ask" the Easy Way (6:30)

  • 3

    Template Walk-Through and Review

    • Persuade like a Pro Template

    • Pitch Like a Pro Template

    • Putting it All Together: Application, Review, and Template Walk-Through (6:31)

    • Wrap Up & Next Steps (:53)

Reviews

5 star rating

Wonderful concise course

Julio Del Pozo Simarro

Alex Lyon has a very pedagogical and practical approach to his courses. The information delivered here is useful, easy to put into practice and valuable for ...

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Alex Lyon has a very pedagogical and practical approach to his courses. The information delivered here is useful, easy to put into practice and valuable for both beginners and experienced speakers.

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5 star rating

5-star Course

Mandeep Dhaliwal

The course was educational, easy to understand, and designed in a step-by-step way.

The course was educational, easy to understand, and designed in a step-by-step way.

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5 star rating

Fantastic Course!

David Cremer

This course by Alex Lyon is excellent -- and I recommend it for anyone who wants to give a persuasive speech, or speeches, or even someone who wants to ...

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This course by Alex Lyon is excellent -- and I recommend it for anyone who wants to give a persuasive speech, or speeches, or even someone who wants to be more persuasive in day-to-day conversation. This is the first course by Alex Lyon that I've ever done and I loved it. (I just finished.) I'll be doing more of his courses in the future, and will likely revisit this one too. In this course, Alex Lyon starts off by teaching you how to transition from an informative style to a persuasive style. You learn how to tell interesting stories, how to start and end a speech, and how to build your credibility as a speaker. You learn in-depth how to use Monroe's Motivated Sequence, how to give your audience confidence in your competence. And much, much more! Also, Alex Lyon does something really special throughout this course. All along, he teaches you how to be honest in your persuasion. Now I'll tell you how you can get the most out of this course. 1. Take notes! 2. Try writing a sample speech using the tips as you go along. Without immediate practice, you will forget a lot of what you learned. This is not unique to this course, but is true of all learning. 3. Alex Lyon has included many "action steps" for you so that you can practice what you learn. You should try these. They are easy and do not take very long. Do them. Do all of them. Alex Lyon shows you how to be persuasive and ethical at the same time. You aren't trying to persuade someone to believe something false, are you? Because you're not, you learn that you should use data and statistics truthfully and to show any possible downsides as well. That said, I'll be sure to mention all possible downsides to this course. The first downside is that you will have to take the time to watch all the videos and do the exercises. I'm sure you could spend this time doing something that is maybe a little more fun, like scrolling through facebook or youtube. But I would say that this is more valuable. Also there's the cost of getting the course. You've probably already been aware of that though. This course is awesome. Get it, take notes, do the practice work, and become persuasive. You've seen Alex's YouTube channel, most likely. You know that all of his work is top-notch, and this course is no exception.

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Cost: Free (for a limited time)

In exchange, I would kindly ask you that review the course. Thanks!